Shepherding Your Company’s Pixels

Design, to me, is an act of service—a way to honor your mission, reflect your values, and thoughtfully connect with the people you’re called to serve. For more than a decade, I’ve had the privilege of helping startups shape their visual identity from the ground up—building brands that look as established as the vision behind them.

A startup’s greatest challenge is being seen, understood, and remembered—and that’s where design becomes your advantage. The right visuals don’t just look good; they clarify your purpose, build credibility, and turn early adopters into evangelists. Great design transforms complex ideas into clarity and small teams into brands that feel confident, established, and ready to lead.

When I’m not arranging pixels, you’ll find me planning my next trip to Zambia, cultivating community, walking through gardens in my neighborhood, or cooking up a storm in my tiny, hallway of a kitchen.