Human Factor Media

Make a video people actually want to watch. Human Factor Media is a collective of writers, filmmakers, and artists raising the bar on narrative video.

The best marketing today isn't marketing at all, but stories that resonate. They produce brand films that create a lasting connection with the viewer. Through this approach, brands have the power to become something greater than what they're selling. People are deaf and blind to traditional commercials—they go out of their way to avoid them. Branded content drives higher brand recall, awareness, and affinity than any other form of modern marketing. HFM used them to facilitate communication, spark creativity and innovation, and set a standard for how we honor and respect our customers and one another.