NJI Media
NJI offers global creative strategy in the public affairs space.
During my time at NJI Media, I worked on a number of different cliental. I got to touch deliverables for Qatar, PhRMA, Meta, Airlines for America, McCain Institute, The Home Depot, United Nations, Consumer Brands Association, and Emergent BioSolutions
Date: May 2024 - November 2024
Client: NJI Media
Role: Graphic Designer
URL: njimedia.com
The State of Qatar partnered with NJI UK to amplify Qatar’s global recognition, change perceptions, and foster deeper connections within the international community. Our goal was to inspire curiosity about Qatar’s rich history and future through captivating storytelling, employing both film and imagery. We launched a nation branding campaign to highlight extraordinary people from Qatar and showcase the nation’s unique cultural and economic pillars.
The campaign garnered over 749 million impressions across markets in the United Kingdom, France, Spain, and South Korea. Performance metrics exceeded every benchmark, on every platform, and in every country as a result of targeted placements, localization, and eye-catching visuals that work with and without sound. The campaign scaled 340% beyond digital impression benchmarks, 488% beyond social media impression benchmarks, and achieved a 35.5% higher video completion rate than targeted. Remarkable month-over-month growth highlighted the extraordinary powerful creative.
